The Realtor’s Guide to Posting Videos on Instagram
In today’s fast-paced real estate market, eye-catching video content is one of the most powerful tools you can use to engage potential buyers, build your brand, and close deals faster. But just recording a great video isn’t enough—how you post it on Instagram can make or break its effectiveness.
To help you make the most of your professional video content, we’ve created a quick guide with pro tips on how to post for maximum quality, reach, and ROI.
📲 Instagram Settings for High-Quality Posts
Instagram’s default settings can sometimes compress your video, reducing the sharpness and clarity of your beautifully shot content. Here’s how to avoid that:
✅ Turn on “High-Quality Uploads”:
Open the Instagram app and go to your profile.
Tap the three lines (☰) in the top-right corner and go to Settings and Privacy.
Scroll down to Media Quality.
Toggle on “Upload at highest quality”.
This setting ensures your videos are uploaded in the best possible resolution, even if you're on cellular data.
✅ Recommended Video Specs:
Format: MP4
Resolution: 1080 x 1920 (vertical) for Reels, 1920 x 1080 (horizontal) for feed posts
Frame Rate: 30 fps
Duration:
Feed: up to 60 seconds
Reels: up to 90 seconds (but shorter videos often perform better)
When you receive videos from your videographer, make sure you're getting the final version in these optimal specs.
👥 Add Your Videographer as a Collaborator
Instagram's collaborator feature allows both your account and your videographer's to share the same post. This gives your content more reach and exposure.
Here’s how to do it:
Start creating a post or Reel as usual.
On the screen where you write your caption, tap “Tag people.”
Select “Invite collaborator” and search for your videographer’s Instagram handle.
Once they accept, the post will appear on both your pages and show both usernames.
This is a great way to give credit while also tapping into your videographer’s audience—especially if they also work with other realtors or local businesses.
📈 Boosting Posts to Reach More Buyers (and Avoiding the Apple Tax)
Boosting a high-performing post can give your listing or brand the push it needs to get in front of a wider, targeted audience.
🔥 Why Boost?
Get your video in front of more potential buyers.
Target specific zip codes, age groups, and interests.
Increase profile visits and website clicks.
💻 Pro Tip for iOS Users: Boost from Desktop to Save Money
Instagram charges a 30% fee on in-app purchases made on iOS due to Apple’s App Store policy. To avoid that:
Go to the Instagram post you want to boost on your desktop.
Click “Boost Post” in the bottom right hand corner of the video
You’ll be redirected to the ad manager which will allow you to set your ad specifications
You get the same features—without the Apple markup.
This is especially helpful if you're running regular promotions or campaigns and want to make your marketing dollars stretch further.
Final Thoughts
When you combine professional visuals with smart Instagram strategies, your content doesn’t just look good—it works harder for you. By posting in high quality, collaborating with your videographer, and using boosted posts wisely, you can turn your Instagram into a powerful lead-generating machine.
Need help capturing stunning property videos? Reach out to our team—we specialize in real estate photo and video that stops the scroll.
Ready to make your listings stand out? Contact Visuals By Marcus today today to book a professional lifestyle photo or video shoot and showcase your properties in their best light.
Get 25% off on your entire first shoot!
Ready to see how Visuals By Marcus can elevate the marketing for your next listing? Fill out the below form and immediately get your 25% off code.
